The Art of Shaving is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The Art of Shaving has trademarked its wet shaving system “The 4 Elements of the Perfect Shave” – Prepare, Lather Up, Shave, and Moisturize. Each step is expertly crafted to achieve optimal shaving results.