Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard launched their eponymous brand in the Fall of 2010 as an elevated American sportswear brand that strikes the balance between classic and cool. It offers a modern perspective on iconic staples and results in a ready to wear collection that is hardwired for real life. Their collection of perfectly designed essentials blends designer aesthetic with both wearability and ease, providing a versatile look for the woman who is trying to do it all.